Privacy Policy

Last updated: 10 September 2026

1. Introduction

Welcome to Mimi. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use and protect it, and the rights available to you when you use the Mimi website, mobile application, live-streaming services, e-commerce marketplace, or related services.

2. Personal Data We Collect

Depending on how you use Mimi, we may collect, use, store, and process the following categories of personal data:

Identity Data: Your first name, last name, username, date of birth, nationality, profile photograph, or similar identifying information.
Identification Documents: A copy or image of a valid government-issued identification document, such as a national identity card, passport, or driving licence. This may include your identification number, photograph, date of birth, nationality, issue date, and expiry date.
Proof of Address: Documents used to verify your residential or business address, such as a utility bill, bank statement, government correspondence, tenancy agreement, or another document accepted by Mimi.
Contact Data: Your email address, telephone number, residential address, billing address, delivery address, and other information used to communicate with you or fulfil your orders.
Technical Data: Your internet protocol address, browser type and version, device information, time-zone setting, approximate location, operating system, platform, and related technical information.
Profile Data: Your username and password, account settings, purchases and orders, interests, preferences, feedback, reviews, and survey responses.
Usage Data: Information about how you access and use the Mimi platform, including the pages, products, live streams, features, and services you interact with.

We will request identification documents and proof of address only when reasonably necessary, such as for identity or account verification, seller onboarding, payment-related checks, fraud prevention, security, dispute handling, or compliance with applicable legal and regulatory requirements.

3. How We Use Your Personal Data

We may use your personal data for the following purposes:

To create, maintain, and secure your Mimi account.
To verify your identity, age, contact details, or address.
To process orders, payments, deliveries, refunds, and returns.
To enable participation in live streams and other platform features.
To communicate with you about your account, transactions, orders, or customer-support requests.
To onboard and verify sellers, merchants, creators, and other platform participants.
To prevent fraud, impersonation, payment abuse, money laundering, prohibited transactions, and other unlawful or harmful activities.
To investigate complaints, disputes, suspected violations, or security incidents.
To improve the Mimi platform, products, services, and customer experience.
To comply with applicable laws, regulatory requirements, court orders, or lawful requests from public authorities.
To protect the rights, safety, property, and legitimate interests of Mimi, its users, merchants, partners, and the public.

We will process personal data only where we have an appropriate legal or business basis, including where processing is necessary to provide our services, fulfil a contract, comply with a legal obligation, protect legitimate interests, or obtain your consent where required.

4. Data Security

We implement reasonable administrative, organisational, and technical safeguards designed to protect personal data against accidental loss, unauthorised access, misuse, alteration, disclosure, or destruction.

Access to identification documents, proof-of-address documents, and other sensitive verification information is restricted to authorised employees, service providers, contractors, and professional advisers who require access for a legitimate business or legal purpose. Such persons are required to handle the information securely and confidentially.

No online system or method of electronic storage is completely secure. Although Mimi takes reasonable steps to protect personal data, we cannot guarantee absolute security.

5. Contact Us

If you have questions, concerns, or requests relating to this Privacy Policy or Mimi’s handling of your personal data, please contact us at:

Email: info@mimi.online