Cookie Policy
This Cookie Policy explains how Mimi uses cookies and similar technologies when you visit our website, use our applications, watch live streams, shop for products, or interact with related online services.
Last updated 10 September 2026
Your choices matter. Where consent is required, Mimi will ask before using optional cookies. You can review or change your preferences through the cookie settings made available on the relevant Mimi service.
1 About this Policy
In this Policy, “Mimi,” “we,” “us,” and “our” refer to the operator of the Mimi platform (Mimi.online). “Services” means Mimi's website, mobile applications, live-stream shopping features, marketplace functions, and related digital services. This Policy should be read together with Mimi's Privacy Policy.
Cookies and similar technologies may collect or store information about your browser, device, settings, and activity. Some of this information may identify you directly or indirectly and may therefore be treated as personal data under applicable law.
2 What cookies are
A cookie is a small text file placed on your computer, mobile phone, tablet, or other device when you visit a website. Cookies allow a website to recognise a device, remember actions or preferences, support security, and understand how the website is used.
Mimi may also use technologies that perform similar functions, including:
- software development kits and device identifiers used within mobile applications;
- pixels, tags, and web beacons used to understand whether content or messages were viewed;
- local storage and session storage used to remember settings or maintain Platform functions; and
- server-side logs and similar tools used for security, fraud prevention, diagnostics, and performance monitoring.
References to “cookies” in this Policy include these similar technologies unless the context requires otherwise.
3 Why Mimi uses cookies
Mimi may use cookies to:
- keep the Services functioning and maintain secure user sessions;
- remember language, location, display, and accessibility preferences;
- support shopping carts, checkout, payments, live streams, and account features;
- detect fraud, abuse, security threats, and technical errors;
- measure traffic, audience engagement, and the performance of features and campaigns;
- personalise content, product recommendations, and advertising where permitted; and
- integrate selected services from payment, delivery, analytics, social media, advertising, and technology providers.
4 Categories of cookies
The cookies used by Mimi may fall into the following categories. The exact technologies used can vary by device, country, feature, and the third-party services currently enabled.
| Category | Purpose | Control |
|---|---|---|
| Strictly necessary | Required for core functions such as account sign-in, shopping carts, checkout, payments, security, fraud prevention, load balancing, and saving cookie choices. | Generally always active because the requested service cannot operate properly without them. |
| Functional | Remember choices such as language, region, display settings, and selected features to provide a more convenient experience. | Optional where consent is required and can be changed through cookie settings. |
| Analytics and performance | Help us understand visits, live-stream engagement, navigation, errors, conversion, and feature performance using aggregated or pseudonymous measurements where possible. | Optional where consent is required and can be changed through cookie settings. |
| Advertising | Support campaign measurement, limit repeated advertisements, build audiences, and provide more relevant promotions on Mimi or third-party services. | Optional where consent is required and can be changed through cookie settings. |
| Social media and content | Enable embedded videos, live-stream tools, sharing functions, social login, and other content supplied by external platforms. | May be optional; the provider may also collect data under its own policy. |
5 First party and third party cookies
First-party cookies are placed by Mimi. Third-party cookies are placed or accessed by another organisation whose technology is integrated with the Services, such as a payment provider, analytics company, advertising partner, social media platform, video host, or customer-support provider.
Third parties may use information collected through their technologies for their own purposes, subject to their own privacy and cookie policies. Mimi does not control how a third party processes data independently of Mimi. You should review the relevant provider's notices when using an integrated feature.
6 Session and persistent cookies
Session cookies are temporary and are normally deleted when you close your browser or application. Persistent cookies remain on your device for a defined period or until you delete them. Their duration depends on their purpose and the settings selected by Mimi or the relevant provider. We aim to retain cookies only for as long as reasonably necessary for the purpose described.
7 Your cookie choices
Where Mimi provides a cookie banner or preference centre, you can use it to accept, reject, or adjust optional cookie categories. Strictly necessary cookies generally cannot be disabled through the preference centre because they support core functions or security. Withdrawing consent does not affect processing that occurred before withdrawal.
You can also use your browser or device settings to block, delete, or receive warnings about cookies. The method differs by browser and device. Blocking all cookies may prevent account login, checkout, shopping-cart functions, live streams, saved preferences, or other parts of the Services from working properly.
Some advertising and analytics providers offer their own opt-out controls. Using those controls may store an opt-out cookie on your device, so the preference may need to be reset if you clear cookies, change browsers, or use another device.
8 Mobile applications
Mimi applications may use software development kits, mobile advertising identifiers, push-notification tokens, device information, and similar technologies rather than traditional browser cookies. You may be able to control certain uses through the application's settings, Mimi's consent controls, or your mobile device's privacy and advertising settings.
9 Signals from browsers and devices
Browsers and devices may send privacy preference signals, including requests not to be tracked or signals intended to limit certain data uses. Because standards and legal requirements continue to develop, Mimi will respond to recognised signals where required by applicable law and supported by the relevant technology.
10 Updates to this Policy
We may update this Cookie Policy when our technologies, service providers, business practices, or legal obligations change. The updated version will show the date of the latest revision. If a change materially affects your choices or how optional cookies are used, we will provide an appropriate notice and request consent again where required.
11 Contact us
If you have questions about this Cookie Policy, Mimi's use of cookies, or your available choices, please contact us at info@mimi.online.