Rebuilding how Cambodia shops online
mimi is a live video shopping platform that provides an interactive and engaging shopping experience by combining live streaming with e-commerce.
- Active users
- 10,000+Active usersWithin the first year of launch. Stated in the company brief.
- Items sold per month
- 100,000+Items sold per monthSold and purchased monthly, and growing. Stated in the company brief.
- Hours watched per month
- 1,000,000+Hours watched per monthAcross all users on the platform. Stated in the company brief.
Mission
Revolutionise e-commerce with an interactive live video shopping experience for Cambodia.
Vision
To be the leading platform connecting shoppers and brands through live video shopping in emerging Southeast Asia.
Our story
An early mover in live video shopping
First mover in Cambodia
Live video shopping, launched here before anyone else, with the local knowledge to keep the lead.
Our platform brings together the power of live streaming, interactive engagement and personalised recommendations to create an immersive, authentic shopping experience. By connecting shoppers with trusted sellers in real time, we provide a dynamic marketplace where users can discover, explore and purchase products effortlessly.
With a mission to transform online shopping, mimi offers a diverse range of products, from fashion and beauty to electronics and home goods. Our platform empowers shoppers with live demonstrations, real-time Q&A sessions and personalised recommendations tailored to their preferences.
As an early mover in the live video shopping space, we hold a strategic advantage in capturing the untapped market in Cambodia and beyond. With a deep understanding of local preferences and market dynamics, we cater specifically to Cambodian consumers, offering localised content, language support and seamless payment options.
Our team comprises experienced professionals in technology, e-commerce and digital marketing, driven by a passion to innovate and deliver exceptional user experiences. We are committed to building strategic partnerships with brands, influencers and sellers to curate a diverse, high quality product range.
Join us on this journey
Experience the thrill of live video shopping with mimi, where convenience, interactivity and personalised recommendations converge.